guestms
  • Features
  • Benefits
  • Technology
  • Contact
  • About

Cookie Policy

Understanding how we use cookies and similar technologies

Last Updated: November 12, 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies help us understand how you use our website, remember your preferences, and improve your experience. Some cookies are essential for the website to function properly, while others help us improve and customize your experience.

2. How We Use Cookies

We use cookies for several purposes:

  • Enable essential website functionality
  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Improve website performance and user experience
  • Provide personalized content and recommendations
  • Maintain security and prevent fraud

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website would not function without them.

Cookie Name Purpose Duration
session_id Maintains your session while using the system Session
auth_token Authenticates your account access 30 days
security_token Protects against security threats Session

3.2 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we use.

Cookie Name Purpose Duration
user_preferences Stores your customization settings 1 year
language_preference Remembers your language selection 1 year
cookiesAccepted Remembers your cookie consent choice 1 year

3.3 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the website and provide better services.

Cookie Name Purpose Duration
analytics_session Tracks usage patterns and behavior Session
visitor_id Identifies unique visitors anonymously 2 years
page_views Counts page views and navigation Session

3.4 Performance Cookies

These cookies collect information about how you use our website, such as which pages you visit most often. This information is used to optimize website performance and user experience.

4. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We use carefully selected third-party services to help us improve our website and services.

Third-party cookies may include:

  • Analytics providers that help us understand website usage
  • Performance monitoring tools that help us optimize the website
  • Content delivery networks that improve loading speeds

These third parties have their own privacy policies, and we have no control over their cookies. We recommend reviewing their privacy policies for information on how they use cookies.

5. How Long Do Cookies Last?

Cookies have different lifespans:

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They are essential for the website to function during your visit.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They help us remember your preferences for future visits.

6. Managing Cookies

You have several options to manage cookies:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View what cookies are stored on your device
  • Delete all or specific cookies
  • Block cookies from being set
  • Configure exceptions for specific websites

Please note that blocking all cookies may prevent you from using certain features of our website.

6.2 Browser-Specific Instructions

To manage cookies in your browser:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

6.3 Opt-Out Options

For analytics cookies, you may opt out through:

  • Your browser settings as described above
  • Our cookie consent banner that appears on your first visit
  • Third-party opt-out tools provided by analytics providers

7. Impact of Disabling Cookies

If you disable cookies, please be aware that:

  • Some website features may not function properly
  • You may need to manually adjust preferences on each visit
  • Your user experience may be less personalized
  • Certain services may be unavailable

Essential cookies cannot be disabled if you want to use the website, as they are necessary for basic functionality and security.

8. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

8.1 Web Beacons

Small graphic images embedded in web pages that help us understand how pages are used and track conversions.

8.2 Local Storage

HTML5 local storage that allows us to store information on your device to improve performance and functionality.

8.3 Session Storage

Temporary storage that helps maintain your session state during your visit.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will post any changes on this page and update the "Last Updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

10. Your Consent

By continuing to use our website, you consent to our use of cookies as described in this Cookie Policy. When you first visit our website, you will see a cookie consent banner that allows you to accept or manage your cookie preferences.

You can change your cookie preferences at any time through your browser settings or by clearing your cookies.

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

guestopms
20 Fenchurch Street
London EC3M 3BY
United Kingdom
Phone: +44 20 7946 0958

12. Additional Information

For more information about cookies and how they work, you may visit:

  • Information Commissioner's Office (ICO) website
  • All About Cookies website
  • Your browser's help documentation

For information about how we protect your privacy more generally, please see our Privacy Policy.

guestopms

Advanced Revenue Management System for modern hotels. Maximize revenue through AI-powered automation and intelligent pricing strategies.

guestms.org

Solutions

  • Dynamic Pricing
  • Competitive Intelligence
  • AI Technology
  • Analytics & Reporting

Company

  • About Us
  • Contact
  • Terms & Conditions
  • Privacy Policy

Legal

  • Disclaimer
  • Cookie Policy

© 2025 guestopms. All rights reserved.