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Privacy Policy

How we collect, use, and protect your information

Last Updated: November 12, 2025

1. Introduction

At guestopms, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Revenue Management System.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when you:

  • Register for an account
  • Use the Revenue Management System
  • Contact our support team
  • Participate in surveys or provide feedback
  • Subscribe to our communications

This information may include:

  • Name and contact information (email address, phone number)
  • Business information (hotel name, address, property details)
  • Account credentials (username, password)
  • Payment information (processed securely through third-party providers)
  • Communications with our team

2.2 Hotel and Business Data

In the course of providing our services, we collect and process data related to your hotel operations, including:

  • Room inventory and availability data
  • Pricing and rate information
  • Booking and reservation data
  • Revenue and performance metrics
  • Market and competitive data
  • Historical performance data

2.3 Automatically Collected Information

When you access our system, we automatically collect certain information, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (features accessed, time spent, actions taken)
  • Log information (access times, pages viewed, errors)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for various purposes:

  • Provide, maintain, and improve our Revenue Management System
  • Process your transactions and manage your account
  • Generate pricing recommendations and revenue forecasts
  • Conduct competitive analysis and market research
  • Provide customer support and respond to inquiries
  • Send administrative information, updates, and security alerts
  • Monitor and analyze usage patterns to improve user experience
  • Develop new features and services
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting and infrastructure providers
  • Payment processing services
  • Analytics and monitoring services
  • Customer support platforms

These providers are contractually obligated to maintain the confidentiality and security of your information.

4.2 Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, such as court orders or government agencies.

4.4 Protection of Rights

We may disclose information when we believe it is necessary to:

  • Protect our rights, privacy, safety, or property
  • Enforce our terms and conditions
  • Investigate potential violations
  • Protect against fraud or security threats

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication mechanisms
  • Secure data centers with physical security measures
  • Employee training on data protection practices
  • Incident response procedures

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When determining retention periods, we consider:

  • The nature and sensitivity of the information
  • The purposes for which we process the information
  • Legal and regulatory requirements
  • Our legitimate business interests

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to the personal information we hold about you and to receive it in a portable format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions such as legal obligations.

7.4 Restriction and Objection

You may have the right to restrict or object to certain processing of your information.

7.5 Withdrawal of Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us using the information provided below. We will respond to your request within the timeframe required by applicable law.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your use of our system. For detailed information about our use of cookies, please see our Cookie Policy.

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our system.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country, where data protection laws may differ. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

11. Third-Party Links

Our system may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date.

Your continued use of our services after changes become effective constitutes acceptance of the revised policy. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

guestopms
Data Protection Officer
20 Fenchurch Street
London EC3M 3BY
United Kingdom
Phone: +44 20 7946 0958

14. Jurisdiction-Specific Information

14.1 European Economic Area (EEA)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

14.2 United Kingdom

If you are located in the UK, your information is processed in accordance with UK data protection laws, including the UK GDPR and Data Protection Act 2018.

14.3 Other Jurisdictions

We comply with applicable data protection laws in all jurisdictions where we operate. If you have specific questions about compliance in your jurisdiction, please contact us.

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